Use Share of Search for continuous monitoring, trend detection, and quick campaign feedback. Supplement this with periodic brand awareness surveys to understand the “why” behind the search trends and measure qualitative brand health dimensions that search data cannot capture. Unlike traditional data points like share of voice, which focuses on visibility, share of search reveals actual consumer behavior.
Launch campaigns that spark curiosity
Easy setup, reliable dataThe main difference of using a tool like Branquo compared to manual methods like Google Trends or Google Keyword Planner is that you don’t have to do any data manipulation yourself. All you have to do is define the brands you want to compare, the geographical region and the data sources and the tool does all the heavy lifting of calculations and visualizations for you. It’s very important that you include all relevant competitors in your calculation. Even if you may see only brand X, Y and Z as your closest competitors, perhaps because you’re a very large or very small brand, don’t https://www.dbfnetwork.info/the-key-elements-of-great-experts-2/ make the mistake of not including brands A, B and C who are also in your category.
- A branded follow-up search happens when someone discovers a product through marketing campaigns, social media, or other content, then later searches your brand on Google before buying.
- By grouping these searches together, you can identify potential blind spots or customer issues at the consideration or decision-making stage.
- Brand visibility can take time to take off, but once it does, search volumes can increase dramatically.
- Optimizing your eCommerce catalog’s share of search can be a powerful tool to maximize profits, increase visibility, and stay ahead of the competition.
- Teams that measure their share of search get a chance to directly impact their brand’s market share.
- Comparing your share of search trend with competitors over time shows who’s gaining or losing visibility, especially around seasonal events or product launches.
How to improve your Share of Search
- If people are actively searching for you, it means you’re punching above your weight.
- Share of Search is a way of measuring brand visibility within organic search results.
- So, a website that ranks #1 for five searches would have a smaller share than a website that ranks #10 for six searches.
- Using data from Google’s and Bing’s Keyword APIs, our Share of Search Tool fetches, manipulates, and presents data in an intuitive and easily understandable report.
You can measure SOS for general online search queries (typically by examining Google search trends) and for individual retailer websites. Plus, he contends that the ESOS approach helps brands get a better sense of their overall competitive set. Because search engines play such a crucial role in both B2B and B2C purchasing processes, Share of Search has risen to become one of the really important brand metrics to measure.
Use Digital PR
Ask Engage Coders to create a comprehensive and inclusive digital marketing plan that takes your business to new heights. A powerful way to stay top-of-mind is through Surround Sound SEO strategy. This involves appearing across multiple high-authority pages for high-intent search terms—even if it’s not your own site. Below are four tested ways to elevate your brand’s presence and gain a larger slice of the search pie. Influencers are some of the strongest drivers of branded search because their recommendations feel personal, not forced. When someone your audience already trusts casually mentions your brand in a post, video, or review, it sparks instant curiosity.
- A strong Share of Search is also a key indicator that your content resonates with your target audience.
- This makes it an extremely important tool for business leaders as it unlocks opportunities to not only follow Market Share on a month-by-month basis, but to also predict its future movements.
- Simply enter your and your competitors’ brand names, and set the mode to AI overviews.
- Share of search data is often more readily available and can provide real-time insights into brand performance.
- It’s the new metric that brands are substituting for Share of Voice – with the added benefit that you can measure it more cost effectively.
- Your share of search is literally your representation in the category against key competitors for that retailer.
How to boost your share of search
By grouping these searches together, you can identify potential blind spots or customer issues at the consideration or decision-making stage. Addressing these can help drive sales, thereby making organic search work much harder for you. Share of Search measures the readiness of searchers to look for your brand – rather than just search generically.
Living in the Extremes: Why Business Needs More Grey Area
Every time someone types your brand into Google, it’s a signal of awareness, trust, and consumer interest. The idea with Share of Search is that the more a brand is searched for in relation to its competitors, the more relevant, known or popular it is. This way, Share of Search can also be linked to a brand’s market share.
Partner with our Digital Marketing Agency
People get so focused on their own search strategy that they forget to pay attention to what everyone else is doing. One of the data points we often share with CPG clients is that 35% of products added to the basket come through search. A https://jugmedia.info/the-best-advice-on-ive-found-9 huge 60% of all adds-to-basket from search are from the first four positions, and 70% of all products added to basket from search come from the first page of results.